All Leisure Group PLC, the largest British cruise operator, which own Swan Hellenic, Voyages of Discovery and Hebridean Island Cruises has announced a change in its line up.
Voyages of Discovery, which operates the former Love Boat ‘Discovery’ is to be joined by former Alexander von Humboldt of Phoenix Reisen. The ship was acquired by auction follow the collapse of former owners ClubCruise. She is to be renamed Voyager and will target a younger client than is usually expected of Voyages of Discovery.
In 2013 Discovery will also move to this new less formal type cruising offering more dining options. The onboard product will not be changed to much, just refined to welcome new customers, and give regulars a slightly different experience. Voyager will be joining the Voyages of Discovery fleet in November 2012, so there is plenty of time to save up for your cruise!
Minerva, the sole ship of Swan Hellenic will also undergo a substantial refurbishment, adding more balcony cabins, meaning 23% of cabins will have balconies. the Cabins will be refreshed and a new observation lounge will be added, it will be interesting to see what effect these refurbishment will have on the exterior of Minerva.
The charter of the Minerva has been extended for another 8 years til 2021.
The Ship will go into try dock in November 2011 and be back in service in March 2012.
In addition Hebridean Island Cruises will be joining the river cruise market, with four sailings on the Royal Crown, a 42-cabin luxury river cruise ship. The Royal Crown will be sailing down the Rhine and Danube in the Spring and Autumn of 2012. Under its previous ownership Hebridean grew its business worldwide with the Hebridean Spirit, A Project that didn’t work and led to the bankruptcy of its previous owner. It will be interesting to see how this ‘brand extension’ works out.
It is our belief that the charter would have been better operated under Swan Hellenic, which has a history of running river cruises. However we wish All Leisure Group the best in their new adventure & voyager!
Voyages of Discovery
Hebridean Island Cruises
All Leisure Group