What next for Hapag-Lloyd?

TUI Group AG, the travel group has announced plans to align its global brands under its TUI brand, this has been a long process, the company has been aligning its offerings since it acquired Thomson Travel Group.

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STX has a Reason to Smile: TUI Orders New Ships

It would appear that this hasn’t really been in the news much despite us knowing about this two days ago, probably as the ship will be built for the German market.

TUI Cruises has ordered a new 97,000GRT cruise ship to be built at STX Turku For delivery by March 2014. This ship will be joining Mein Schiff 1 & 2, and are the first new builds for the line. TUI Cruises is a joint venture between TUI AG and Royal Caribbean, the company was formed when TUI and Carnivals plans for a new German brand failed due to competition issues.

TUI AG own Hapag-Lloyd Cruises, who have the new Europa 2 under construction at STX France, and Thomson Cruises the mix of chartered ships serving the UK market. TUI AG is one of the worlds largest tourism companies.

The new ship is of a totally new design, however look similar to Royal Princess and the new Norwegian Breakaway and Norwegian Getaway, however it is smaller. As the rest of the TUI Cruises fleet has rather boring names we are hoping that these future ships will get some exciting (no numerical) names!

While this ship is not iconic, it will be interesting to see how they are refined during the building process. STX will be very happy for the order, as they have struggled to get new orders, with the decline in shipbuilding due to the recession and the growth of Meyer Werft in the cruise industry

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