The Rise & Fall of Renaissance Cruises

rcruises

Continuing our series of ‘The Rise & Fall of’ we are looking at Renaissance Cruises. Renaissance, also known as R Cruises is perhaps one of the most interesting cruise line failures despite the cruise lines 12 year lifespan.

Renaissance Cruises was founded in 1989 by Fearnley and Eger, a shipping company based in Oslo. Within a few years the line had added eight small 100 passenger cruise ships, heavily subsidised by the Italian Government to maintain employment at the shipyards. These ships were built at a cost of $20 million each, well below the $40 million market price.

The fleet was split into two similar designs, the first four built at Cantiere Navale Ferrari-Signani in La Spezia were 88.3 meters long, 4,077 GRT and carried 100 guests. The last four built at Nuovi Cantieri Apunia in Carrara, these carried 114 guests, were 90.6 meters long and slightly bigger at 4,200 GRT.

It has been speculated that Fearnley & Eger only ever built the fleet to charter them out, benefiting from the subsidies. However they ended up founding Renaissance Cruises headquartered in Fort Lauderdale, Florida. The fleet operated in competition with Cunard’s Sea Goddess ships (the current Sea Dream Yacht Club). Named Numerically Renaissance I to VIII they were marketed as affordable luxury cruises to destinations in the Mediterranean, Norther Europe, South Pacific and Caribbean.

The First Gulf War hit the cruise line and it’s parent company hard. Fearnley & Eger had an ambitious expansion plan across its shipping divisions which came to a shuddering halt. North American passengers avoid the cruises in Europe and Fearnley & Eger was wound down. Kloster took a look over the business and even placed a bid but this was rejected.

The cruise line was subsequently acquired by a consortium led by Cameli & Co an Italian conglomerate, for a bargain $13 million, plus assumption of debt. Adapting to the market the business places a stronger emphasis on the Caribbean.

By 1995 the company was operating profitably and in 1996 announced the order of two 690 passenger cruise ships from Chantiers de l’Atlantique.

rone10

In 1997 came the disposal of Renaissance I to IV, along with a s commitment to dispose of the smaller ships, continuing to build the larger ships. At the time this was said to be because passengers were demanding more on-board amenities, and the cruise line can benefit from more efficiencies.

1998 was the year of the first R Class ship. Imaginatively named R One. The order was soon supersized for eight identical cruise ships. Delivered between 1998 and February 2001, Chanter’s de l’Atlantique effectively being a production line of R Ships. This new fleet increasing the capacity substantially.

The cruise line angered travel agents by capping the commission they could receive. An effective boycott by travel agents began. However the company continued to push its direct sales policy.

In 2000 the line carried around 220,000 guests up from 33,000 in 1996. What can only be described as stunning growth for a line being boycotted by Travel Agents.

Renaissance02a

In April 2001 Malvern Marine, led by Ship Owner and investor Peter Gram, acquired a majority stake in Renaissance which led to the exit of Frank De Rio and Richard Kirby, the previous joint CEO’s. This infusion of fresh capital added $300 million to the companies coffers. This capital was much needed to support the companies significant growth on the back of the $1.5 billion ship building program.

The new ownership and leadership aimed to re-engage Travel agents and stop the heavy discounting that had been in place. It is believed the company lost $95 million on sales of $580 million.

_1565207_cruicerbust-300

However it was not to be, and following a significant deterioration in the travel industry following the September 11th attacks the cruise line halted all operations on 25th September.

Cancellations had been significant, with ships sailing half full. Passengers onboard on 25th September noticed changes in direction and the ships navigation channel being switched off.

Durant Imboden on Europe for Visitors recalls how she had found out from an email while on-board that the line was bankrupt, checking the website confirms this. She spoke to the ships social director who was unaware and went to see what they could find out.

The next morning they were advised that the ship was going to Dover where it would be arrested and held by the creditors.

In a relatively orderly collapse the ships were returned to port and passengers and crew arranged air travel back home, the contrasts significantly with other cruise line failures.

The company collapsed under $110 million in passenger claims, $75 million in supplier claims and $1.1 billion in debt owed on the ships.

20010603-r-eight

The company quickly relinquished 8 out of the ten ships to a consortium of French Banks who had financed their construction. Two ships remained in Tahiti arrested over unpaid fuel bills. The ships were first all laid up in Gibraltar then moved to Marseille.

The company attempted to restart operations but by November this plan was dead and the fleet was sold to CruiseInvest. A purpose made finance vehicle CruiseInvest began a process of chartering and selling the fleet to a variety of cruise lines. The ships with significant balcony cabins have been popular with cruise lines. You can find a link to where they are now below.

Rivals Royal Caribbean, Celerity and Silversea offered discounts for those who’s cruises had been cancelled.

©2012 Ian Boyle - www.simplonpc.co.uk

Frank Del Rio and Joe Watters founded Oceania Cruises in October 2002 chartering  and subsequently acquiring R One and R Two and later R Five. It could be argued that the Renaissance Cruises story lives on through Oceania.

Royal Caribbeans acquisition of Pullmantur brought two former R Class ships into the group, which were used to start Azamara Cruises.

We love to hear your stories of Renaissance Cruises, Please share them below or on our Facebook page.

Thanks & Regards,
Liam
– Our Facebook
– Our Twitter

Our other Rise & Fall Articles:
The Rise & Fall of Premier Cruise Lines
The Rise & Fall of Festival Cruises
The Rise & Fall of Royal Viking Line
The Rise & Fall of Regency Cruises
The Rise & Fall of Royal Olympic Cruises

Interesting Links:
ShipParade – What happened to the R Ships?
Europe for Cruisers – Renaissance Cruises Bankruptcy

3 thoughts on “The Rise & Fall of Renaissance Cruises

  1. Bit of a whitewashed history. Team of auto rental guys enter the cruise business. Gets the French government to bankroll 1.8 billion for 8 ships and end of the day 1.6 billion accounted for.
    The small yachts, different story.. the small ship had little revenue earning space, and a clientele of aged that could barely afford the lowest cost method of cruising or seeing Europe.
    One at this point asks themselves how did they make money.. the didn’t care, most money was earned by having their companies do the work in the shipyard. Add in the gold handshakes, they could care less about per pax daily revenues.
    Everyone with sense and most all onboard realized the days for Renaissance were numbered. I remember Micky Arison coming onboard from his private yacht to have a look around – obviously realized wouldn’t buy this cruise line if you paid him.
    Before 9/11 people joked about what they would take from onboard if they were to get stiffed on pay. If you want to talk ‘true’ 9/11 conspiracy it is this.. they used that as the excuse to close the doors. Happy that I was one of the few that got off (and my poor replacement got stuck) after 9/11 and flew back to Fort Lauderdale and picked up the final paycheck before the stiffing started.

    People can be romantic about the past, anyone paying the daily rate for PAX and Crew that Apollo Chandlers was charging showed how inept folks ‘running’ a cruise line could be. Best damn office taking up multiple floors in downtown Fort Lauderdale..but as most cube dwellers in cruise offices know, the guests don’t pay to visit the offices – its about the ships.

  2. I served on the R1 (2000-2001) and was on board when the September 11th attacks happened. It was amazing how quickly things deteriorated…within a week or so, the decrease is passengers on our ship and other ships was very obvious. Something was wrong.

    Around the 25th September, we were in Civitavecchia, Italy – an announcement was made to disembark immediately and leave the ship. Within 24 hours, I was back home.

    Rumor has it, the Captain and his crew were arrested by the port police for unpaid fees. Then everything from the ship was placed onto the port dock and sold at auction over the weeks.

    Such a sad and sudden turn of events. As a crew member, the R1 was a beautiful and fun ship – she’ll be missed!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s